COMMUNICATION PLAYBOOKS
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12 complete playbooks included freeTry essential objectives without signing up. The remaining playbooks unlock after subscribing.View all 12 demonstrations →
01Strategy60 tools +
Explore the guide and all 60 playbooks in this area →Run a complete communication audit🔒Clarify my positioningFREE→Define my brand promise🔒Build a communication planFREE→Build my brand platform🔒Create genuinely useful customer personas🔒Build my messaging architecture🔒Define my communication objectives🔒Choose my priority channels🔒Build my communication budget🔒Plan my annual communication🔒Measure communication performance🔒Create a communication dashboard🔒Run a SWOT analysis of my communication🔒Analyse my competitors’ communication🔒Define my editorial guidelines🔒Formalise my content strategy🔒Prepare the launch communication for my business🔒Prepare the launch of a new offer🔒Reposition my brand🔒Align all my messages🔒Build a campaign calendar🔒Define my key performance indicators🔒Prioritise communication actions on a limited budget🔒Organise my strategic monitoring🔒Prepare a communication brief🔒Choose a communication supplier🔒Audit the brand experience🔒Define my brand’s creative territory🔒Build a prioritised 90-day roadmap🔒Define my brand mission🔒Write my company vision🔒Clarify my brand values🔒Build a value proposition🔒Choose a brand name🔒Test a brand name before launch🔒Create my brand tagline🔒Define my brand tone of voice🔒Map my audience journey🔒Identify my decisive communication moments🔒Segment my audiences without stereotypes🔒Build an audience-message matrix🔒Build my proof strategy🔒Write a brand manifesto🔒Prepare a positioning workshop🔒Run an editorial committee🔒Set up communication governance🔒Build a fast approval process🔒Assign communication roles in my team🔒Decide what to keep in-house or outsource🔒Prepare a communication tender🔒Evaluate an agency proposal🔒Set quarterly communication priorities🔒Build a local communication plan🔒Build a B2B communication plan🔒Build a B2C communication plan🔒Adapt my communication internationally🔒Plan communication for a name change🔒Plan communication for a brand merger🔒Run my annual communication review🔒
02Media relations60 tools +
Explore the guide and all 60 playbooks in this area →Launch a product with a press releaseFREE→Announce a new opening or location🔒Announce an event🔒Announce a partnership🔒Announce an executive appointment🔒Build a qualified media contact list🔒Pitch a story to a journalist🔒Write the email that accompanies a press release🔒Follow up with a journalist without becoming a nuisance🔒Prepare for a media interview🔒Create a press kit🔒Organise a press conference🔒Write a press invitationFREE→Build a media kit🔒Create a media coverage review🔒Measure my media coverage🔒Prepare a thought-leadership article🔒Position my CEO as an expert🔒Announce a fundraising round🔒Announce results or key figures🔒Announce a corporate responsibility commitment🔒Respond to a journalist’s request🔒Prepare media talking points🔒Organise a press visit🔒Secure local media coverage🔒Pitch my expertise to podcasts🔒Prepare for a radio appearance🔒Write and exercise a right of reply🔒Organise media training🔒Build my annual media relations calendar🔒Create an online newsroom🔒Write a spokesperson biography🔒Prepare a key facts sheet🔒Create a media photo kit🔒Write press photo captions🔒Prepare a journalist FAQ🔒Write a media save-the-date🔒Organise one-to-one media interviews🔒Prepare for a television interview🔒Prepare for a remote media interview🔒Prepare an email media interview🔒Prepare an embargoed interview🔒Offer a media exclusive🔒Agree an embargo with a journalist🔒Prepare a press trip🔒Host a journalist at my business🔒Prepare a media breakfast🔒Build a media opportunities calendar🔒Use newsjacking responsibly🔒Pitch a study to the media🔒Generate media coverage for a barometer🔒Promote a business event to the media🔒Generate media coverage for a technical innovation🔒Generate media coverage for craft expertise🔒Generate media coverage for an impact initiative🔒Prepare a spokesperson for a debate🔒Correct a factual error in an article🔒Thank a journalist after coverage🔒Repurpose media coverage into content🔒Present media results to leadership🔒
03Visual communication60 tools +
Explore the guide and all 60 playbooks in this area →Create an event flyerFREE→Design a professional poster🔒Choose my brand colours🔒Prepare a brief for a graphic designerFREE→Create or redesign my logo🔒Create a business card🔒Create a social media carousel🔒Create a sales brochure🔒Create my visual identity🔒Build my brand style guide🔒Create a reusable presentation template🔒Create a professional email signature🔒Create a LinkedIn banner🔒Create my social media cover images🔒Create a promotional visual🔒Create an infographic🔒Create a product sheet🔒Create a product catalogue🔒Create a roll-up banner🔒Create event signage🔒Create a restaurant menu🔒Prepare a packaging design brief🔒Create a product mock-up🔒Build a brand image library🔒Prepare a photography brief🔒Choose legally safe stock images🔒Adapt a visual to every format🔒Check a file before printing🔒Create consistent Canva templates🔒Assess the professional quality of a visual🔒Create a professional quotation template🔒Create a branded invoice template🔒Create branded letterhead🔒Create a thank-you card🔒Create a gift card🔒Create a discount voucher🔒Create a company profile leaflet🔒Create a tri-fold brochure🔒Create a price sheet🔒Create a technical data sheet🔒Create a visual user guide🔒Create a certificate or diploma🔒Create a name badge🔒Create a presentation PDF🔒Create an investor presentation🔒Create a training presentation🔒Create a pricing comparison table🔒Create a visual timeline🔒Create a location map🔒Create a clear organisation chart🔒Create a process diagram🔒Create a consistent brand icon set🔒Create a visual component library🔒Create accessible visual assets🔒Choose brand typography🔒Pair two typefaces effectively🔒Retouch a photo without distorting it🔒Crop an image for multiple formats🔒Prepare artwork for a printer🔒Choose paper and print finishes🔒
04Social media60 tools +
Explore the guide and all 60 playbooks in this area →Create a 30-day Instagram calendar🔒Write a LinkedIn post🔒Plan a series of Stories🔒Respond to sensitive comments🔒Build my editorial strategy🔒Create a multi-platform content calendar🔒Write and produce a short-form video🔒Analyse my social media performance🔒Launch a product on social media🔒Optimise my Instagram profile🔒Optimise my Facebook Page🔒Optimise my LinkedIn profile🔒Plan 30 days of postsFREE→Create a LinkedIn carousel🔒Write a bio for each social platform🔒Create a moderation policy🔒Manage a social media backlash🔒Organise a social media competition🔒Launch an influencer campaign🔒Choose the right content creators🔒Prepare and host a live stream🔒Turn long-form content into social posts🔒Create a series of Reels🔒Build a bank of content ideas🔒Increase community engagement🔒Sell on social media without being pushy🔒Respond effectively to private messages🔒Build my monthly social media report🔒Repurpose my best-performing content🔒Prepare a paid social media campaign🔒Launch a LinkedIn newsletter🔒Create a LinkedIn event🔒Create a LinkedIn company page🔒Build an executive LinkedIn strategy🔒Write a recruitment social post🔒Write a new-client announcement post🔒Write a behind-the-scenes post🔒Write a thought-leadership post🔒Write an educational post🔒Write a lessons-learned post🔒Create an educational thread🔒Create a talking-head video🔒Create a customer testimonial video🔒Create a product demonstration video🔒Create effective video captions🔒Create a video thumbnail🔒Prepare a social Q&A session🔒Create a Stories FAQ🔒Organise a social media takeover🔒Create an employee advocacy campaign🔒Create a social media guide for my team🔒Obtain permission to share a testimonial🔒Manage user-generated content rights🔒Monitor social conversations🔒Identify useful social trends🔒Find my best publishing times🔒Analyse competitors’ social content🔒Audit social media consistency🔒Plan a month of content with limited resources🔒Pause a social channel responsibly🔒
05Customer acquisition60 tools +
Explore the guide and all 60 playbooks in this area →Write a sales page🔒Create an email sequenceFREE→Prepare a launch offer🔒Improve my calls to action🔒Create a downloadable lead magnet🔒Create a landing pageFREE→Create a referral programmeFREE→Build an irresistible offer🔒Write my sales argument🔒Create a LinkedIn prospecting sequence🔒Write a prospecting email🔒Write a sales call script🔒Build my conversion funnel🔒Create a registration page🔒Optimise my contact form🔒Create a sales presentation🔒Collect customer testimonials🔒Turn a customer result into credible proof🔒Create a multi-channel prospect follow-up sequence🔒Build my customer onboarding journey🔒Create a customer loyalty programme🔒Reactivate former customers🔒Prepare a relevant upsell offer🔒Turn my service into a subscription🔒Create a brand ambassador programme🔒Build a multi-channel promotional campaign🔒Organise my prospect follow-up🔒Calculate my customer acquisition cost🔒A/B test two versions of a message🔒Prepare responses to sales objections🔒Create a lead magnet🔒Create a qualification quiz🔒Create an online assessment🔒Create a value calculator🔒Create a waiting list🔒Prepare a pre-order campaign🔒Create a trial offer🔒Create a sales demonstration🔒Prepare a discovery call🔒Create a prospect qualification form🔒Write a sales proposal🔒Write a decision-friendly quotation🔒Create a three-tier offer🔒Present my prices clearly🔒Respond to a discount request🔒Prepare a sales negotiation🔒Write a post-meeting sales email🔒Create a quotation follow-up🔒Create an abandoned-cart sequence🔒Create a renewal campaign🔒Create an upgrade campaign🔒Create a customer retention plan🔒Create a post-purchase survey🔒Ask for a customer referral🔒Create a referral partner programme🔒Create a partner marketing campaign🔒Measure customer lifetime value🔒Analyse lost sales🔒Build a conversion dashboard🔒Optimise the prospect-to-customer handoff🔒
06Website & content60 tools +
Explore the guide and all 60 playbooks in this area →Structure my website🔒Write my About page🔒Create an effective FAQ🔒Optimise a blog article🔒Write my homepage🔒Create an SEO content brief🔒Write a customer success story🔒Build a website structure around the customer journey🔒Write a service page🔒Write a persuasive pricing page🔒Write an effective contact page🔒Create an online portfolio🔒Improve my website’s perceived performance🔒Optimise my homepage for SEOFREE→Find my priority keywords🔒Write my SEO titles and descriptions🔒Write an article optimised for Google🔒Create pillar content🔒Build an editorial newsletter🔒Write a welcome email🔒Conduct a UX audit of my website🔒Improve my website’s calls to action🔒Add trust signals to my website🔒Prepare a website redesign brief🔒Create a wireframe for my homepage🔒Build my web measurement plan🔒Improve my website’s accessibility🔒Organise content updates🔒Create an editorial maintenance plan🔒Add structured data to my pages🔒Write a product page🔒Write a category page🔒Write a booking page🔒Write a confirmation page🔒Write a useful 404 page🔒Write a partners page🔒Write a newsroom page🔒Write a recruitment page🔒Create a resources page🔒Create an industry glossary🔒Create a detailed case study🔒Write a solution comparison🔒Write an alternative solution page🔒Create a long-form guide🔒Create a thematic article series🔒Update an old article🔒Consolidate competing content🔒Create an SEO editorial calendar🔒Build an internal linking plan🔒Optimise images for the web🔒Write useful image alt text🔒Improve page readability🔒Create effective mobile navigation🔒Design internal site search🔒Create an accessible form🔒Prepare a website migration🔒Protect SEO during a redesign🔒Plan conversion tracking🔒Create an editorial dashboard🔒Run a website usability test🔒
07Crisis & reputation60 tools +
Explore the guide and all 60 playbooks in this area →Announce the departure of a senior executive🔒Respond to a negative reviewFREE→Prepare an initial crisis statement🔒Manage an online rumour🔒Build my crisis communication plan🔒Prepare a sensitive-issues FAQ🔒Set up reputation monitoring🔒Map my communication risks🔒Set up a crisis response team🔒Create an escalation protocol🔒Build a secure crisis contact directory🔒Prepare a crisis website🔒Prepare my crisis spokesperson🔒Write a holding statement🔒Prepare media answers during a crisis🔒Inform employees during a crisis🔒Write a customer email after an incident🔒Communicate after a data breach🔒Communicate during a product recall🔒Communicate during a service outage🔒Communicate after a workplace accident🔒Respond to a public accusation🔒Manage a coordinated online attack🔒Respond to false information🔒Respond to a boycott call🔒Manage controversy involving a senior executive🔒Organise post-crisis communication🔒Run a crisis simulation exercise🔒Write a service-restoration message🔒Build my reputation dashboard🔒Assess crisis severity🔒Create a crisis log🔒Define crisis approval routes🔒Prepare messages for risk scenarios🔒Build a crisis audience-message matrix🔒Prepare a crisis situation report🔒Run a crisis team briefing🔒Prepare a backup spokesperson🔒Communicate with families after an incident🔒Inform partners during a crisis🔒Inform suppliers during a crisis🔒Inform public authorities and institutions🔒Communicate during a temporary closure🔒Communicate during widespread delivery delays🔒Communicate after a billing error🔒Communicate during a stock shortage🔒Communicate during industrial action🔒Respond to brand impersonation🔒Respond to a fake social account🔒Respond to a leaked confidential document🔒Respond to a negative viral video🔒Manage an advertising controversy🔒Withdraw a problematic campaign🔒Make a public apology🔒Rebuild trust after a crisis🔒Prepare a post-crisis report🔒Run a crisis lessons-learned review🔒Update my crisis manual🔒Train managers to communicate during a crisis🔒Test emergency communication channels🔒
08Events60 tools +
Explore the guide and all 60 playbooks in this area →Promote an evening event🔒Prepare an event countdown plan🔒Create event invitations🔒Communicate after an event🔒Build an event budget🔒Create the event-day run sheet🔒Create an event sponsorship proposal🔒Create the concept for my event🔒Define my event objectives🔒Define my event audiences🔒Create an invitation email sequence🔒Create an event registration page🔒Prepare the speaker brief🔒Find sponsors for an event🔒Create an exhibitor kit🔒Create a participant kit🔒Build an event content plan🔒Prepare an event social media plan🔒Prepare a teaser video brief🔒Design venue signage🔒Write the opening speech🔒Write the master of ceremonies script🔒Follow up with registered guests before the event🔒Create a satisfaction survey🔒Prepare the event photography and video brief🔒Write the thank-you email🔒Produce an event performance report🔒Organise a webinar🔒Organise an open day🔒Organise a virtual event🔒Choose the right event format🔒Choose the best event date🔒Choose an event venue🔒Build an event programme🔒Name an event🔒Create an event identity🔒Write an event value proposition🔒Create an event save-the-date🔒Write a VIP invitation🔒Manage event RSVPs🔒Create an event waiting list🔒Reduce event no-shows🔒Plan participant reception🔒Design the participant journey🔒Plan event accessibility🔒Plan event safety communications🔒Brief the event welcome team🔒Create a volunteer rota🔒Prepare public-address announcements🔒Create a supplier event brief🔒Plan an event dress rehearsal🔒Create a weather contingency plan🔒Create a technical contingency plan🔒Create a live social wall🔒Collect participant-generated content🔒Create a live event summary🔒Communicate an event schedule change🔒Communicate an event cancellation🔒Showcase partners after an event🔒Create an improvement plan for the next event🔒
09Internal & employer60 tools +
Explore the guide and all 60 playbooks in this area →Create an internal newsletter🔒Announce organisational change🔒Write a job advertisement🔒Prepare an employee welcome handbook🔒Build an internal communication plan🔒Organise an internal event🔒Build my employer brand🔒Audit my internal communication🔒Define my internal editorial guidelines🔒Create a communication toolkit for managers🔒Write an intranet page🔒Build a change communication plan🔒Announce a reorganisation🔒Communicate internally during a crisis🔒Bring company values to life🔒Create an employee survey🔒Create an HR FAQ🔒Build an employee onboarding journey🔒Communicate an employee’s departure🔒Celebrate an important company milestone🔒Write a CEO speech for employees🔒Organise an all-hands meeting🔒Create an internal podcast🔒Launch an internal ideas campaign🔒Create an employee recognition programme🔒Build a multi-channel recruitment campaign🔒Write a persuasive careers page🔒Collect employee testimonials🔒Measure internal communication🔒Communicate effectively in remote teams🔒Create an internal communication calendar🔒Choose internal communication channels🔒Create internal email guidelines🔒Create a manager newsletter🔒Create a weekly team briefing🔒Create useful meeting minutes🔒Announce a new strategy internally🔒Announce a new workplace tool🔒Announce an office move🔒Announce a new internal policy🔒Communicate company results internally🔒Explain a difficult decision🔒Prepare managers before an announcement🔒Create a manager Q&A template🔒Collect anonymous employee questions🔒Create an internal awareness campaign🔒Communicate workplace safety🔒Communicate workplace wellbeing🔒Launch an internal ambassador network🔒Create a mentoring programme🔒Create an internal professional community🔒Celebrate team achievements🔒Communicate learning opportunities🔒Create an internal mobility campaign🔒Improve candidate experience🔒Write a respectful candidate rejection email🔒Prepare a new manager’s arrival🔒Communicate an internal survey🔒Share employee survey results🔒Create an employee listening plan🔒
10AI & productivity60 tools +
Explore the guide and all 60 playbooks in this area →Create a prompt library🔒Automate business intelligence monitoring🔒Turn one idea into multiple content assets🔒Review and verify AI-generated copy🔒Create an AI usage policy🔒Build an AI-assisted workflow🔒Test and improve a prompt🔒Choose the right AI tools🔒Build a reusable prompting framework🔒Create a communication strategy prompt🔒Create a media relations prompt🔒Create a social media prompt🔒Create an SEO writing prompt🔒Create a visual direction prompt🔒Create a custom AI assistant🔒Turn a meeting into an action plan🔒Turn a transcript into an article🔒Turn a webinar into ten content assets🔒Verify facts produced by AI🔒Protect my data when using AI🔒Train my team to use AI🔒Create an AI quality-control framework🔒Humanise AI-generated copy🔒Automate my communication reporting🔒Automate email preparation🔒Automate my social media planning🔒Prepare an image-generation brief🔒Audit my company’s AI maturity🔒Measure the return on investment of AI🔒Organise monitoring of AI tools🔒Write an internal AI policy🔒Classify AI uses by risk level🔒Create an AI tools register🔒Evaluate an AI vendor🔒Prepare an AI use impact assessment🔒Define data prohibited in AI tools🔒Create a human approval procedure🔒Document sources used by AI🔒Detect hallucinations in AI content🔒Check generated content for bias🔒Check rights for AI-generated visuals🔒Disclose AI use clearly🔒Build a knowledge base for an AI assistant🔒Write system instructions for an AI assistant🔒Create a brand writing assistant🔒Create a customer service assistant🔒Create a monitoring assistant🔒Create a sales preparation assistant🔒Create reference examples to guide AI🔒Create an AI tone library🔒Compare multiple AI responses🔒Create a prompt quality test🔒Version and manage prompts🔒Reduce AI usage costs🔒Measure time genuinely saved with AI🔒Automate content idea qualification🔒Automate brief preparation🔒Automate multi-format adaptation🔒Create semi-automated editorial quality control🔒Create an AI outage continuity plan🔒