10 · AI & PRODUCTIVITY

Save time without delegating your judgement.

Artificial intelligence becomes useful when objectives, sources, constraints and human approval are defined before generation begins.

Build better prompts

Give the tool a role, context, verified data, expected format and precise quality criteria.

Secure workflows

Document automated steps, prohibited information, approval owners and the process for correcting errors.

ALL 60 PLAYBOOKS

60 AI and communication productivity tools

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Create a prompt library

For “Create a prompt library”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Automate business intelligence monitoring

For “Automate business intelligence monitoring”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Turn one idea into multiple content assets

For “Turn one idea into multiple content assets”, define the audience, verify the evidence and produce a testable communication planning result.

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Review and verify AI-generated copy

For “Review and verify AI-generated copy”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create an AI usage policy

For “Create an AI usage policy”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Build an AI-assisted workflow

For “Build an AI-assisted workflow”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Test and improve a prompt

For “Test and improve a prompt”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Choose the right AI tools

For “Choose the right AI tools”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Build a reusable prompting framework

For “Build a reusable prompting framework”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create a communication strategy prompt

For “Create a communication strategy prompt”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create a media relations prompt

For “Create a media relations prompt”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create a social media prompt

For “Create a social media prompt”, define the audience, verify the evidence and produce a testable social publishing result.

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Create an SEO writing prompt

For “Create an SEO writing prompt”, define the audience, verify the evidence and produce a testable website optimisation result.

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Create a visual direction prompt

For “Create a visual direction prompt”, define the audience, verify the evidence and produce a testable visual production result.

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Create a custom AI assistant

For “Create a custom AI assistant”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Turn a meeting into an action plan

For “Turn a meeting into an action plan”, define the audience, verify the evidence and produce a testable communication planning result.

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Turn a transcript into an article

For “Turn a transcript into an article”, define the audience, verify the evidence and produce a testable communication planning result.

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Turn a webinar into ten content assets

For “Turn a webinar into ten content assets”, define the audience, verify the evidence and produce a testable website optimisation result.

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Verify facts produced by AI

For “Verify facts produced by AI”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Protect my data when using AI

For “Protect my data when using AI”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Train my team to use AI

For “Train my team to use AI”, define the audience, verify the evidence and produce a testable internal communication result.

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Create an AI quality-control framework

For “Create an AI quality-control framework”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Humanise AI-generated copy

For “Humanise AI-generated copy”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Automate my communication reporting

For “Automate my communication reporting”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Automate email preparation

For “Automate email preparation”, define the audience, verify the evidence and produce a testable email conversion result.

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Automate my social media planning

For “Automate my social media planning”, define the audience, verify the evidence and produce a testable social publishing result.

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Prepare an image-generation brief

For “Prepare an image-generation brief”, define the audience, verify the evidence and produce a testable communication planning result.

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Audit my company’s AI maturity

For “Audit my company’s AI maturity”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Measure the return on investment of AI

For “Measure the return on investment of AI”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Organise monitoring of AI tools

For “Organise monitoring of AI tools”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Write an internal AI policy

For “Write an internal AI policy”, define the audience, verify the evidence and produce a testable internal communication result.

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Classify AI uses by risk level

For “Classify AI uses by risk level”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create an AI tools register

For “Create an AI tools register”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Evaluate an AI vendor

For “Evaluate an AI vendor”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Prepare an AI use impact assessment

For “Prepare an AI use impact assessment”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Define data prohibited in AI tools

For “Define data prohibited in AI tools”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create a human approval procedure

For “Create a human approval procedure”, define the audience, verify the evidence and produce a testable communication planning result.

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Document sources used by AI

For “Document sources used by AI”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Detect hallucinations in AI content

For “Detect hallucinations in AI content”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Check generated content for bias

For “Check generated content for bias”, define the audience, verify the evidence and produce a testable communication planning result.

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Check rights for AI-generated visuals

For “Check rights for AI-generated visuals”, define the audience, verify the evidence and produce a testable visual production result.

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Disclose AI use clearly

For “Disclose AI use clearly”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Build a knowledge base for an AI assistant

For “Build a knowledge base for an AI assistant”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Write system instructions for an AI assistant

For “Write system instructions for an AI assistant”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create a brand writing assistant

For “Create a brand writing assistant”, define the audience, verify the evidence and produce a testable visual production result.

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Create a customer service assistant

For “Create a customer service assistant”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a monitoring assistant

For “Create a monitoring assistant”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a sales preparation assistant

For “Create a sales preparation assistant”, define the audience, verify the evidence and produce a testable communication planning result.

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Create reference examples to guide AI

For “Create reference examples to guide AI”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create an AI tone library

For “Create an AI tone library”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Compare multiple AI responses

For “Compare multiple AI responses”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create a prompt quality test

For “Create a prompt quality test”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Version and manage prompts

For “Version and manage prompts”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Reduce AI usage costs

For “Reduce AI usage costs”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Measure time genuinely saved with AI

For “Measure time genuinely saved with AI”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Automate content idea qualification

For “Automate content idea qualification”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Automate brief preparation

For “Automate brief preparation”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Automate multi-format adaptation

For “Automate multi-format adaptation”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create semi-automated editorial quality control

For “Create semi-automated editorial quality control”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create an AI outage continuity plan

For “Create an AI outage continuity plan”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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FREQUENT QUESTIONS

Getting started in this area

01Can AI produce content ready for immediate publication?+

It can accelerate a first result, but facts, rights, tone, risks and final decisions must be checked by a responsible person.

02What information should not be submitted?+

Avoid personal, confidential, strategic or protected data when the tool and contract do not provide an appropriate processing framework.

03How can a prompt be improved?+

Test it across several cases, observe recurring errors and turn quality criteria into instructions that can be checked.