MORE CLARITY. MORE ACTION. LESS TIME WASTED.
PLAYBOOKS · TRAINING · AI ASSISTANTLaunch an offer, find customers, prepare content or structure your strategy with 600 playbooks, 4,320 programmes and an AI assistant in one workspace.
No payment card · 12 full playbooks · 10 interactive courses · AI trial
SEE WHAT YOU GET
Five previews taken from tools you can genuinely open and use inside Arsenal.
A method, an example and a check before publication.
Template includedI launch my offer on Friday.
Guided workshop · template · review
Progress, saved items and recent activity together.
ONE ECOSYSTEM. THREE WAYS TO MOVE FORWARD.
Choose practical methods, professional training, or both. Every membership is explained clearly before you pay.
NEED TO CREATE SOMETHING?
600 practical playbooks, ready-to-use templates and an AI assistant to turn a business need into a finished professional deliverable.
WANT TO BUILD YOUR SKILLS?
4,320 structured programmes to help you learn, practise and grow your business at your own pace.
WANT TO LEARN AND CREATE?
Every playbook, every training programme, the AI assistant and the app in one complete membership.
Try 12 playbooks and 10 courses without creating an account or entering a card.
YOUR PERSONALISED STARTING POINT
No sign-up, no email and no payment card.
What kind of business do you run?
OPEN-ACCESS TOOLS
Three useful tools with no registration: diagnose your priority, organise thirty days of content or build a first communication plan.
Identify your priority and the first three actions before adding more channels.
Priority + starting planOpen the tool OPEN-ACCESS GENERATORReceive thirty content angles structured around your business, audience and main channel.
30-day editorial calendarOpen the tool OPEN-ACCESS GENERATORConnect your objective, audience, message, channels and indicators in one practical plan.
Four-week communication planOpen the toolA REAL EXPERIENCE BEFORE YOU PAY
No empty preview: learn, try AI or immediately produce something useful for your business.
Popular practical methods, from strategy to customer acquisition.
Choose a playbook 10 INTERACTIVE COURSESFive modules, exercises and a production kit in every course.
Choose a course ARSENAL ASSISTANTExplain your need and try three AI responses inside a real playbook.
Try the assistantYOUR FIRST DELIVERABLES
For “Build a communication plan”, define the audience, verify the evidence and produce a testable communication planning result.
Deliverable: Complete, ready-to-use deliverable for: Build a communication planSTRATEGYFor “Clarify my positioning”, define the audience, verify the evidence and produce a testable communication planning result.
Deliverable: Complete, ready-to-use deliverable for: Clarify my positioningVISUAL COMMUNICATIONFor “Create an event flyer”, define the audience, verify the evidence and produce a testable visual production result.
Deliverable: Complete, ready-to-use deliverable for: Create an event flyerSOCIAL MEDIAFor “Plan 30 days of posts”, define the audience, verify the evidence and produce a testable social publishing result.
Deliverable: Complete, ready-to-use deliverable for: Plan 30 days of postsWEBSITE & CONTENTFor “Optimise my homepage for SEO”, define the audience, verify the evidence and produce a testable website optimisation result.
Deliverable: Complete, ready-to-use deliverable for: Optimise my homepage for SEOCUSTOMER ACQUISITIONFor “Create an email sequence”, define the audience, verify the evidence and produce a testable email conversion result.
Deliverable: Complete, ready-to-use deliverable for: Create an email sequence10 FREE INTERACTIVE COURSES
Every course saves your progress on your device, organises the workshops and ends with a professional project. A premium 18-page PDF workbook remains available as support.
View all 10 coursesL’ARSENAL IN 40 SECONDS
A quick, jargon-free tour before you try your first complete playbook.
MOST POPULAR
Lay the foundations and structure your communication.
Explore this area →Build visibility and earn relevant media coverage.
Explore this area →Create clear, consistent and professional materials.
Explore this area →Publish consistently without running out of useful ideas.
Explore this area →Turn visibility into qualified prospects and customers.
Explore this area →ARSENAL PROFESSIONAL COURSES · LEARN THEN BUILD
Every subject has its own deliverable, professional operation, success criterion and failure mode. Then choose your business profile and a genuinely progressive level, from foundations to expert leadership.
YOUR COMMUNICATION. YOUR INDEPENDENCE.
A member dashboard, search by need, 10 communication areas, methods, completed examples, downloadable models, the installable application and 150 personalised Arsenal Assistant responses each month — in one professional membership.
