Enter the framework
Describe the business, offer, audience, objective, budget and deadline.
OPEN-ACCESS GENERATOR
Build a coherent first communication plan.
Receive a one-page framework connecting objective, audience, message, channels, four weeks of actions and useful indicators.
YOUR DELIVERABLE
Your result will appear here.
The tool will produce a usable starting point without invented data. You retain the final decision.
HOW TO USE IT
A first result through three decisions.
Receive a coherent outline
The plan proposes a working message, proportionate channels and four weeks of actions.
Complete the full method
Use the Arsenal playbook to add ownership, evidence, a detailed calendar and quality control.
USEFUL QUESTIONS
What the tool does — and what it does not claim to do.
01Is this enough for a full year?+
No. It provides a first four-week cycle. An annual plan needs milestones, budget decisions and regular reviews.
02Why limit the number of channels?+
Small organisations usually perform better by executing a few channels well instead of spreading resources too widely.
03Which indicators should I prioritise?+
Track useful actions — enquiries, meetings, registrations or sales — alongside reach and clicks.