Find the right angle
Turn a launch, opening, study or appointment into a clear story for a specific readership.
02 · MEDIA RELATIONS
Give journalists information they can genuinely use.
Effective media relations depend on editorial relevance, reliable evidence and precise targeting. They are not about sending the same promotional release to everyone.
Make the journalist’s work easier
Prepare verified facts, available spokespeople, usable visuals and a reliable media contact.
ALL 60 PLAYBOOKS
60 media relations tools
FREE
Launch a product with a press release
For “Launch a product with a press release”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERAnnounce a new opening or location
For “Announce a new opening or location”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnnounce an event
For “Announce an event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERAnnounce a partnership
For “Announce a partnership”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnnounce an executive appointment
For “Announce an executive appointment”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a qualified media contact list
For “Build a qualified media contact list”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPitch a story to a journalist
For “Pitch a story to a journalist”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERWrite the email that accompanies a press release
For “Write the email that accompanies a press release”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERFollow up with a journalist without becoming a nuisance
For “Follow up with a journalist without becoming a nuisance”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERPrepare for a media interview
For “Prepare for a media interview”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a press kit
For “Create a press kit”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBEROrganise a press conference
For “Organise a press conference”, define the audience, verify the evidence and produce a testable event activation result.
View playbook FREEWrite a press invitation
For “Write a press invitation”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERBuild a media kit
For “Build a media kit”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a media coverage review
For “Create a media coverage review”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERMeasure my media coverage
For “Measure my media coverage”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare a thought-leadership article
For “Prepare a thought-leadership article”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPosition my CEO as an expert
For “Position my CEO as an expert”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnnounce a fundraising round
For “Announce a fundraising round”, define the audience, verify the evidence and produce a testable AI-assisted production result.
View playbook MEMBERAnnounce results or key figures
For “Announce results or key figures”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnnounce a corporate responsibility commitment
For “Announce a corporate responsibility commitment”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERRespond to a journalist’s request
For “Respond to a journalist’s request”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERPrepare media talking points
For “Prepare media talking points”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBEROrganise a press visit
For “Organise a press visit”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERSecure local media coverage
For “Secure local media coverage”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPitch my expertise to podcasts
For “Pitch my expertise to podcasts”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare for a radio appearance
For “Prepare for a radio appearance”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite and exercise a right of reply
For “Write and exercise a right of reply”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBEROrganise media training
For “Organise media training”, define the audience, verify the evidence and produce a testable AI-assisted production result.
View playbook MEMBERBuild my annual media relations calendar
For “Build my annual media relations calendar”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate an online newsroom
For “Create an online newsroom”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite a spokesperson biography
For “Write a spokesperson biography”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare a key facts sheet
For “Prepare a key facts sheet”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a media photo kit
For “Create a media photo kit”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite press photo captions
For “Write press photo captions”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare a journalist FAQ
For “Prepare a journalist FAQ”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERWrite a media save-the-date
For “Write a media save-the-date”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBEROrganise one-to-one media interviews
For “Organise one-to-one media interviews”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare for a television interview
For “Prepare for a television interview”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare for a remote media interview
For “Prepare for a remote media interview”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare an email media interview
For “Prepare an email media interview”, define the audience, verify the evidence and produce a testable email conversion result.
View playbook MEMBERPrepare an embargoed interview
For “Prepare an embargoed interview”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBEROffer a media exclusive
For “Offer a media exclusive”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAgree an embargo with a journalist
For “Agree an embargo with a journalist”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERPrepare a press trip
For “Prepare a press trip”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERHost a journalist at my business
For “Host a journalist at my business”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERPrepare a media breakfast
For “Prepare a media breakfast”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a media opportunities calendar
For “Build a media opportunities calendar”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERUse newsjacking responsibly
For “Use newsjacking responsibly”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPitch a study to the media
For “Pitch a study to the media”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERGenerate media coverage for a barometer
For “Generate media coverage for a barometer”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPromote a business event to the media
For “Promote a business event to the media”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERGenerate media coverage for a technical innovation
For “Generate media coverage for a technical innovation”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERGenerate media coverage for craft expertise
For “Generate media coverage for craft expertise”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERGenerate media coverage for an impact initiative
For “Generate media coverage for an impact initiative”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare a spokesperson for a debate
For “Prepare a spokesperson for a debate”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCorrect a factual error in an article
For “Correct a factual error in an article”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERThank a journalist after coverage
For “Thank a journalist after coverage”, define the audience, verify the evidence and produce a testable earned-media outreach result.
View playbook MEMBERRepurpose media coverage into content
For “Repurpose media coverage into content”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPresent media results to leadership
For “Present media results to leadership”, define the audience, verify the evidence and produce a testable communication planning result.
View playbookFREQUENT QUESTIONS
Getting started in this area
01What is the difference between a pitch and a press release?+
A pitch briefly proposes an angle to a targeted journalist; a release then supplies structured, usable information.
02How many journalists should I contact?+
A short, relevant selection is more effective than an unqualified mass mailing.
03Can the tools help prepare an interview?+
Yes. Several playbooks cover key messages, difficult questions and spokesperson preparation.