03 · VISUAL COMMUNICATION

Make visuals clear before trying to make them beautiful.

A strong visual asset organises information, respects the brand and leads the reader towards one precise action. Decoration comes after understanding.

Prepare a solid brief

Define the format, audience, message, mandatory content and production constraints before designing.

Review the finished result

Check legibility, contrast, rights, margins, export formats and consistency across print and digital uses.

ALL 60 PLAYBOOKS

60 visual communication tools

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Create an event flyer

For “Create an event flyer”, define the audience, verify the evidence and produce a testable visual production result.

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Design a professional poster

For “Design a professional poster”, define the audience, verify the evidence and produce a testable visual production result.

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Choose my brand colours

For “Choose my brand colours”, define the audience, verify the evidence and produce a testable visual production result.

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Prepare a brief for a graphic designer

For “Prepare a brief for a graphic designer”, define the audience, verify the evidence and produce a testable visual production result.

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Create or redesign my logo

For “Create or redesign my logo”, define the audience, verify the evidence and produce a testable visual production result.

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Create a business card

For “Create a business card”, define the audience, verify the evidence and produce a testable visual production result.

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Create a social media carousel

For “Create a social media carousel”, define the audience, verify the evidence and produce a testable social publishing result.

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Create a sales brochure

For “Create a sales brochure”, define the audience, verify the evidence and produce a testable visual production result.

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Create my visual identity

For “Create my visual identity”, define the audience, verify the evidence and produce a testable visual production result.

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Build my brand style guide

For “Build my brand style guide”, define the audience, verify the evidence and produce a testable visual production result.

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Create a reusable presentation template

For “Create a reusable presentation template”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a professional email signature

For “Create a professional email signature”, define the audience, verify the evidence and produce a testable email conversion result.

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Create a LinkedIn banner

For “Create a LinkedIn banner”, define the audience, verify the evidence and produce a testable social publishing result.

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Create my social media cover images

For “Create my social media cover images”, define the audience, verify the evidence and produce a testable social publishing result.

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Create a promotional visual

For “Create a promotional visual”, define the audience, verify the evidence and produce a testable visual production result.

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Create an infographic

For “Create an infographic”, define the audience, verify the evidence and produce a testable visual production result.

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Create a product sheet

For “Create a product sheet”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a product catalogue

For “Create a product catalogue”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a roll-up banner

For “Create a roll-up banner”, define the audience, verify the evidence and produce a testable communication planning result.

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Create event signage

For “Create event signage”, define the audience, verify the evidence and produce a testable event activation result.

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Create a restaurant menu

For “Create a restaurant menu”, define the audience, verify the evidence and produce a testable communication planning result.

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Prepare a packaging design brief

For “Prepare a packaging design brief”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a product mock-up

For “Create a product mock-up”, define the audience, verify the evidence and produce a testable communication planning result.

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Build a brand image library

For “Build a brand image library”, define the audience, verify the evidence and produce a testable visual production result.

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Prepare a photography brief

For “Prepare a photography brief”, define the audience, verify the evidence and produce a testable communication planning result.

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Choose legally safe stock images

For “Choose legally safe stock images”, define the audience, verify the evidence and produce a testable communication planning result.

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Adapt a visual to every format

For “Adapt a visual to every format”, define the audience, verify the evidence and produce a testable visual production result.

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Check a file before printing

For “Check a file before printing”, define the audience, verify the evidence and produce a testable communication planning result.

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Create consistent Canva templates

For “Create consistent Canva templates”, define the audience, verify the evidence and produce a testable communication planning result.

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Assess the professional quality of a visual

For “Assess the professional quality of a visual”, define the audience, verify the evidence and produce a testable visual production result.

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Create a professional quotation template

For “Create a professional quotation template”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a branded invoice template

For “Create a branded invoice template”, define the audience, verify the evidence and produce a testable visual production result.

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Create branded letterhead

For “Create branded letterhead”, define the audience, verify the evidence and produce a testable visual production result.

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Create a thank-you card

For “Create a thank-you card”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a gift card

For “Create a gift card”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a discount voucher

For “Create a discount voucher”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a company profile leaflet

For “Create a company profile leaflet”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a tri-fold brochure

For “Create a tri-fold brochure”, define the audience, verify the evidence and produce a testable visual production result.

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Create a price sheet

For “Create a price sheet”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a technical data sheet

For “Create a technical data sheet”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a visual user guide

For “Create a visual user guide”, define the audience, verify the evidence and produce a testable visual production result.

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Create a certificate or diploma

For “Create a certificate or diploma”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a name badge

For “Create a name badge”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a presentation PDF

For “Create a presentation PDF”, define the audience, verify the evidence and produce a testable communication planning result.

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Create an investor presentation

For “Create an investor presentation”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a training presentation

For “Create a training presentation”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Create a pricing comparison table

For “Create a pricing comparison table”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a visual timeline

For “Create a visual timeline”, define the audience, verify the evidence and produce a testable visual production result.

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Create a location map

For “Create a location map”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a clear organisation chart

For “Create a clear organisation chart”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a process diagram

For “Create a process diagram”, define the audience, verify the evidence and produce a testable communication planning result.

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Create a consistent brand icon set

For “Create a consistent brand icon set”, define the audience, verify the evidence and produce a testable visual production result.

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Create a visual component library

For “Create a visual component library”, define the audience, verify the evidence and produce a testable visual production result.

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Create accessible visual assets

For “Create accessible visual assets”, define the audience, verify the evidence and produce a testable visual production result.

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Choose brand typography

For “Choose brand typography”, define the audience, verify the evidence and produce a testable visual production result.

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Pair two typefaces effectively

For “Pair two typefaces effectively”, define the audience, verify the evidence and produce a testable AI-assisted production result.

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Retouch a photo without distorting it

For “Retouch a photo without distorting it”, define the audience, verify the evidence and produce a testable communication planning result.

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Crop an image for multiple formats

For “Crop an image for multiple formats”, define the audience, verify the evidence and produce a testable communication planning result.

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Prepare artwork for a printer

For “Prepare artwork for a printer”, define the audience, verify the evidence and produce a testable communication planning result.

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Choose paper and print finishes

For “Choose paper and print finishes”, define the audience, verify the evidence and produce a testable communication planning result.

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FREQUENT QUESTIONS

Getting started in this area

01Can I create a flyer without a designer?+

Yes for an everyday need, provided that you follow a clear hierarchy and the technical checks in the playbook.

02Do the playbooks include examples?+

Yes. Complete playbooks include finished examples, guided models and files to adapt.

03How do I avoid an overcrowded design?+

Choose one main message, reduce information levels and keep a single primary call to action.