Decide before producing
Use the playbooks to diagnose the current situation, choose priorities and turn intentions into decisions that can be checked.
01 · STRATEGY
Build a clear communication strategy you can actually apply.
A useful strategy is more than a list of actions. It connects business objectives, priority audiences, messages and the resources genuinely available.
Move to an action plan
Every method ends with a usable deliverable: audit, brand platform, message architecture, roadmap or performance dashboard.
ALL 60 PLAYBOOKS
60 communication strategy tools
MEMBER
Run a complete communication audit
For “Run a complete communication audit”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook FREEClarify my positioning
For “Clarify my positioning”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERDefine my brand promise
For “Define my brand promise”, define the audience, verify the evidence and produce a testable visual production result.
View playbook FREEBuild a communication plan
For “Build a communication plan”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild my brand platform
For “Build my brand platform”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERCreate genuinely useful customer personas
For “Create genuinely useful customer personas”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild my messaging architecture
For “Build my messaging architecture”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERDefine my communication objectives
For “Define my communication objectives”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERChoose my priority channels
For “Choose my priority channels”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild my communication budget
For “Build my communication budget”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPlan my annual communication
For “Plan my annual communication”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERMeasure communication performance
For “Measure communication performance”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a communication dashboard
For “Create a communication dashboard”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERRun a SWOT analysis of my communication
For “Run a SWOT analysis of my communication”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnalyse my competitors’ communication
For “Analyse my competitors’ communication”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERDefine my editorial guidelines
For “Define my editorial guidelines”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERFormalise my content strategy
For “Formalise my content strategy”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare the launch communication for my business
For “Prepare the launch communication for my business”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare the launch of a new offer
For “Prepare the launch of a new offer”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERReposition my brand
For “Reposition my brand”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERAlign all my messages
For “Align all my messages”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a campaign calendar
For “Build a campaign calendar”, define the audience, verify the evidence and produce a testable AI-assisted production result.
View playbook MEMBERDefine my key performance indicators
For “Define my key performance indicators”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrioritise communication actions on a limited budget
For “Prioritise communication actions on a limited budget”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBEROrganise my strategic monitoring
For “Organise my strategic monitoring”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare a communication brief
For “Prepare a communication brief”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERChoose a communication supplier
For “Choose a communication supplier”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAudit the brand experience
For “Audit the brand experience”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERDefine my brand’s creative territory
For “Define my brand’s creative territory”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERBuild a prioritised 90-day roadmap
For “Build a prioritised 90-day roadmap”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERDefine my brand mission
For “Define my brand mission”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERWrite my company vision
For “Write my company vision”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERClarify my brand values
For “Clarify my brand values”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERBuild a value proposition
For “Build a value proposition”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERChoose a brand name
For “Choose a brand name”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERTest a brand name before launch
For “Test a brand name before launch”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERCreate my brand tagline
For “Create my brand tagline”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERDefine my brand tone of voice
For “Define my brand tone of voice”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERMap my audience journey
For “Map my audience journey”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERIdentify my decisive communication moments
For “Identify my decisive communication moments”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERSegment my audiences without stereotypes
For “Segment my audiences without stereotypes”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild an audience-message matrix
For “Build an audience-message matrix”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild my proof strategy
For “Build my proof strategy”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite a brand manifesto
For “Write a brand manifesto”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERPrepare a positioning workshop
For “Prepare a positioning workshop”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERRun an editorial committee
For “Run an editorial committee”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERSet up communication governance
For “Set up communication governance”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a fast approval process
For “Build a fast approval process”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAssign communication roles in my team
For “Assign communication roles in my team”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERDecide what to keep in-house or outsource
For “Decide what to keep in-house or outsource”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare a communication tender
For “Prepare a communication tender”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBEREvaluate an agency proposal
For “Evaluate an agency proposal”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERSet quarterly communication priorities
For “Set quarterly communication priorities”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a local communication plan
For “Build a local communication plan”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a B2B communication plan
For “Build a B2B communication plan”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a B2C communication plan
For “Build a B2C communication plan”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAdapt my communication internationally
For “Adapt my communication internationally”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPlan communication for a name change
For “Plan communication for a name change”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPlan communication for a brand merger
For “Plan communication for a brand merger”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERRun my annual communication review
For “Run my annual communication review”, define the audience, verify the evidence and produce a testable communication planning result.
View playbookFREQUENT QUESTIONS
Getting started in this area
01Which playbook should I start with?+
Begin with the communication audit when priorities are unclear, or positioning when the offer lacks clarity.
02Do I need an existing marketing plan?+
No. The playbooks start with your objectives, audiences and real constraints.
03Are the tools suitable for a small business?+
Yes. They are designed to be used without an in-house communication department.