Organise production
Build editorial pillars, a calendar and a realistic process for creating, approving and repurposing content.
04 · SOCIAL MEDIA
Publish with a purpose, not simply to remain visible.
A regular presence becomes useful when every piece of content answers an audience need and belongs to a consistent editorial direction.
Improve with evidence
Review the formats, topics and calls to action that produce useful outcomes, beyond impressions alone.
ALL 60 PLAYBOOKS
60 social media communication tools
MEMBER
Create a 30-day Instagram calendar
For “Create a 30-day Instagram calendar”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite a LinkedIn post
For “Write a LinkedIn post”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERPlan a series of Stories
For “Plan a series of Stories”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERRespond to sensitive comments
For “Respond to sensitive comments”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild my editorial strategy
For “Build my editorial strategy”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a multi-platform content calendar
For “Create a multi-platform content calendar”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite and produce a short-form video
For “Write and produce a short-form video”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERAnalyse my social media performance
For “Analyse my social media performance”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERLaunch a product on social media
For “Launch a product on social media”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBEROptimise my Instagram profile
For “Optimise my Instagram profile”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBEROptimise my Facebook Page
For “Optimise my Facebook Page”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBEROptimise my LinkedIn profile
For “Optimise my LinkedIn profile”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook FREEPlan 30 days of posts
For “Plan 30 days of posts”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a LinkedIn carousel
For “Create a LinkedIn carousel”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite a bio for each social platform
For “Write a bio for each social platform”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a moderation policy
For “Create a moderation policy”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERManage a social media backlash
For “Manage a social media backlash”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBEROrganise a social media competition
For “Organise a social media competition”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERLaunch an influencer campaign
For “Launch an influencer campaign”, define the audience, verify the evidence and produce a testable AI-assisted production result.
View playbook MEMBERChoose the right content creators
For “Choose the right content creators”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare and host a live stream
For “Prepare and host a live stream”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERTurn long-form content into social posts
For “Turn long-form content into social posts”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a series of Reels
For “Create a series of Reels”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a bank of content ideas
For “Build a bank of content ideas”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERIncrease community engagement
For “Increase community engagement”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERSell on social media without being pushy
For “Sell on social media without being pushy”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERRespond effectively to private messages
For “Respond effectively to private messages”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild my monthly social media report
For “Build my monthly social media report”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERRepurpose my best-performing content
For “Repurpose my best-performing content”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare a paid social media campaign
For “Prepare a paid social media campaign”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERLaunch a LinkedIn newsletter
For “Launch a LinkedIn newsletter”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a LinkedIn event
For “Create a LinkedIn event”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a LinkedIn company page
For “Create a LinkedIn company page”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERBuild an executive LinkedIn strategy
For “Build an executive LinkedIn strategy”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite a recruitment social post
For “Write a recruitment social post”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite a new-client announcement post
For “Write a new-client announcement post”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite a behind-the-scenes post
For “Write a behind-the-scenes post”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite a thought-leadership post
For “Write a thought-leadership post”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite an educational post
For “Write an educational post”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite a lessons-learned post
For “Write a lessons-learned post”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate an educational thread
For “Create an educational thread”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a talking-head video
For “Create a talking-head video”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a customer testimonial video
For “Create a customer testimonial video”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a product demonstration video
For “Create a product demonstration video”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate effective video captions
For “Create effective video captions”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a video thumbnail
For “Create a video thumbnail”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERPrepare a social Q&A session
For “Prepare a social Q&A session”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate a Stories FAQ
For “Create a Stories FAQ”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBEROrganise a social media takeover
For “Organise a social media takeover”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCreate an employee advocacy campaign
For “Create an employee advocacy campaign”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate a social media guide for my team
For “Create a social media guide for my team”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERObtain permission to share a testimonial
For “Obtain permission to share a testimonial”, define the audience, verify the evidence and produce a testable AI-assisted production result.
View playbook MEMBERManage user-generated content rights
For “Manage user-generated content rights”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERMonitor social conversations
For “Monitor social conversations”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERIdentify useful social trends
For “Identify useful social trends”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERFind my best publishing times
For “Find my best publishing times”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnalyse competitors’ social content
For “Analyse competitors’ social content”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERAudit social media consistency
For “Audit social media consistency”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERPlan a month of content with limited resources
For “Plan a month of content with limited resources”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPause a social channel responsibly
For “Pause a social channel responsibly”, define the audience, verify the evidence and produce a testable social publishing result.
View playbookFREQUENT QUESTIONS
Getting started in this area
01How often should I publish?+
The right frequency is the one you can maintain with consistent quality and a clear objective.
02How can I find content ideas?+
Start with customer questions, objections, behind-the-scenes work, proof and the decisions your audience needs to make.
03Do the playbooks cover LinkedIn and Instagram?+
Yes, together with Stories, carousels, short-form video, comments and multi-platform calendars.