Secure the organisation
Bring objectives, audiences, budget, schedule, responsibilities, partners and contingency plans into one system.
08 · EVENTS
Design the complete experience, not only the announcement.
Event communication starts well before the invitation. It connects the promise, registration, practical information, on-site experience and what happens afterwards.
Fill and extend the event
Build invitations, reminders, live coverage and content that demonstrates results after the event.
ALL 60 PLAYBOOKS
60 event communication tools
MEMBER
Promote an evening event
For “Promote an evening event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERPrepare an event countdown plan
For “Prepare an event countdown plan”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate event invitations
For “Create event invitations”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCommunicate after an event
For “Communicate after an event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERBuild an event budget
For “Build an event budget”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate the event-day run sheet
For “Create the event-day run sheet”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate an event sponsorship proposal
For “Create an event sponsorship proposal”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate the concept for my event
For “Create the concept for my event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERDefine my event objectives
For “Define my event objectives”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERDefine my event audiences
For “Define my event audiences”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate an invitation email sequence
For “Create an invitation email sequence”, define the audience, verify the evidence and produce a testable email conversion result.
View playbook MEMBERCreate an event registration page
For “Create an event registration page”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERPrepare the speaker brief
For “Prepare the speaker brief”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERFind sponsors for an event
For “Find sponsors for an event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate an exhibitor kit
For “Create an exhibitor kit”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a participant kit
For “Create a participant kit”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild an event content plan
For “Build an event content plan”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERPrepare an event social media plan
For “Prepare an event social media plan”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERPrepare a teaser video brief
For “Prepare a teaser video brief”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERDesign venue signage
For “Design venue signage”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite the opening speech
For “Write the opening speech”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite the master of ceremonies script
For “Write the master of ceremonies script”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERFollow up with registered guests before the event
For “Follow up with registered guests before the event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate a satisfaction survey
For “Create a satisfaction survey”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare the event photography and video brief
For “Prepare the event photography and video brief”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERWrite the thank-you email
For “Write the thank-you email”, define the audience, verify the evidence and produce a testable email conversion result.
View playbook MEMBERProduce an event performance report
For “Produce an event performance report”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBEROrganise a webinar
For “Organise a webinar”, define the audience, verify the evidence and produce a testable website optimisation result.
View playbook MEMBEROrganise an open day
For “Organise an open day”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBEROrganise a virtual event
For “Organise a virtual event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERChoose the right event format
For “Choose the right event format”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERChoose the best event date
For “Choose the best event date”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERChoose an event venue
For “Choose an event venue”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERBuild an event programme
For “Build an event programme”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERName an event
For “Name an event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate an event identity
For “Create an event identity”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERWrite an event value proposition
For “Write an event value proposition”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate an event save-the-date
For “Create an event save-the-date”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERWrite a VIP invitation
For “Write a VIP invitation”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERManage event RSVPs
For “Manage event RSVPs”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate an event waiting list
For “Create an event waiting list”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERReduce event no-shows
For “Reduce event no-shows”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERPlan participant reception
For “Plan participant reception”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERDesign the participant journey
For “Design the participant journey”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPlan event accessibility
For “Plan event accessibility”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERPlan event safety communications
For “Plan event safety communications”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERBrief the event welcome team
For “Brief the event welcome team”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate a volunteer rota
For “Create a volunteer rota”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERPrepare public-address announcements
For “Prepare public-address announcements”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a supplier event brief
For “Create a supplier event brief”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERPlan an event dress rehearsal
For “Plan an event dress rehearsal”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate a weather contingency plan
For “Create a weather contingency plan”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a technical contingency plan
For “Create a technical contingency plan”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a live social wall
For “Create a live social wall”, define the audience, verify the evidence and produce a testable social publishing result.
View playbook MEMBERCollect participant-generated content
For “Collect participant-generated content”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate a live event summary
For “Create a live event summary”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCommunicate an event schedule change
For “Communicate an event schedule change”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCommunicate an event cancellation
For “Communicate an event cancellation”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERShowcase partners after an event
For “Showcase partners after an event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate an improvement plan for the next event
For “Create an improvement plan for the next event”, define the audience, verify the evidence and produce a testable event activation result.
View playbookFREQUENT QUESTIONS
Getting started in this area
01When should communication begin?+
It depends on the audience and format, but the plan should be ready before registration opens.
02How can event-day omissions be avoided?+
Use a minute-by-minute running order, named owners and a technical control list.
03What should I publish afterwards?+
Share learning, proof, resources and next steps rather than only a photo album.