Support change
Prepare messages, manager responsibilities, sensitive questions, timing and feedback loops.
09 · INTERNAL & EMPLOYER
Give teams the information they need to act.
Internal communication reduces uncertainty. It explains decisions, practical consequences, responsibilities and where questions can be raised.
Strengthen the employer experience
Align recruitment, onboarding, recognition and everyday communication with what employees actually experience.
ALL 60 PLAYBOOKS
60 internal and employer communication tools
MEMBER
Create an internal newsletter
For “Create an internal newsletter”, define the audience, verify the evidence and produce a testable email conversion result.
View playbook MEMBERAnnounce organisational change
For “Announce organisational change”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite a job advertisement
For “Write a job advertisement”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERPrepare an employee welcome handbook
For “Prepare an employee welcome handbook”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERBuild an internal communication plan
For “Build an internal communication plan”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBEROrganise an internal event
For “Organise an internal event”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERBuild my employer brand
For “Build my employer brand”, define the audience, verify the evidence and produce a testable visual production result.
View playbook MEMBERAudit my internal communication
For “Audit my internal communication”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERDefine my internal editorial guidelines
For “Define my internal editorial guidelines”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate a communication toolkit for managers
For “Create a communication toolkit for managers”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERWrite an intranet page
For “Write an intranet page”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERBuild a change communication plan
For “Build a change communication plan”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnnounce a reorganisation
For “Announce a reorganisation”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCommunicate internally during a crisis
For “Communicate internally during a crisis”, define the audience, verify the evidence and produce a testable reputation response result.
View playbook MEMBERBring company values to life
For “Bring company values to life”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate an employee survey
For “Create an employee survey”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate an HR FAQ
For “Create an HR FAQ”, define the audience, verify the evidence and produce a testable website optimisation result.
View playbook MEMBERBuild an employee onboarding journey
For “Build an employee onboarding journey”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCommunicate an employee’s departure
For “Communicate an employee’s departure”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCelebrate an important company milestone
For “Celebrate an important company milestone”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite a CEO speech for employees
For “Write a CEO speech for employees”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBEROrganise an all-hands meeting
For “Organise an all-hands meeting”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate an internal podcast
For “Create an internal podcast”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERLaunch an internal ideas campaign
For “Launch an internal ideas campaign”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate an employee recognition programme
For “Create an employee recognition programme”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERBuild a multi-channel recruitment campaign
For “Build a multi-channel recruitment campaign”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERWrite a persuasive careers page
For “Write a persuasive careers page”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCollect employee testimonials
For “Collect employee testimonials”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERMeasure internal communication
For “Measure internal communication”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCommunicate effectively in remote teams
For “Communicate effectively in remote teams”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate an internal communication calendar
For “Create an internal communication calendar”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERChoose internal communication channels
For “Choose internal communication channels”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate internal email guidelines
For “Create internal email guidelines”, define the audience, verify the evidence and produce a testable email conversion result.
View playbook MEMBERCreate a manager newsletter
For “Create a manager newsletter”, define the audience, verify the evidence and produce a testable email conversion result.
View playbook MEMBERCreate a weekly team briefing
For “Create a weekly team briefing”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate useful meeting minutes
For “Create useful meeting minutes”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnnounce a new strategy internally
For “Announce a new strategy internally”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERAnnounce a new workplace tool
For “Announce a new workplace tool”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnnounce an office move
For “Announce an office move”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERAnnounce a new internal policy
For “Announce a new internal policy”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCommunicate company results internally
For “Communicate company results internally”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERExplain a difficult decision
For “Explain a difficult decision”, define the audience, verify the evidence and produce a testable AI-assisted production result.
View playbook MEMBERPrepare managers before an announcement
For “Prepare managers before an announcement”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate a manager Q&A template
For “Create a manager Q&A template”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCollect anonymous employee questions
For “Collect anonymous employee questions”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate an internal awareness campaign
For “Create an internal awareness campaign”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCommunicate workplace safety
For “Communicate workplace safety”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCommunicate workplace wellbeing
For “Communicate workplace wellbeing”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERLaunch an internal ambassador network
For “Launch an internal ambassador network”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate a mentoring programme
For “Create a mentoring programme”, define the audience, verify the evidence and produce a testable event activation result.
View playbook MEMBERCreate an internal professional community
For “Create an internal professional community”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCelebrate team achievements
For “Celebrate team achievements”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCommunicate learning opportunities
For “Communicate learning opportunities”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERCreate an internal mobility campaign
For “Create an internal mobility campaign”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERImprove candidate experience
For “Improve candidate experience”, define the audience, verify the evidence and produce a testable communication planning result.
View playbook MEMBERWrite a respectful candidate rejection email
For “Write a respectful candidate rejection email”, define the audience, verify the evidence and produce a testable email conversion result.
View playbook MEMBERPrepare a new manager’s arrival
For “Prepare a new manager’s arrival”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCommunicate an internal survey
For “Communicate an internal survey”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERShare employee survey results
For “Share employee survey results”, define the audience, verify the evidence and produce a testable internal communication result.
View playbook MEMBERCreate an employee listening plan
For “Create an employee listening plan”, define the audience, verify the evidence and produce a testable internal communication result.
View playbookFREQUENT QUESTIONS
Getting started in this area
01How should a difficult change be announced?+
Explain the decision, who is affected, practical consequences, timing and available support without minimising concerns.
02Is employer brand only about recruitment?+
No. It must remain consistent with onboarding, management and employees’ daily experience.
03How can an internal newsletter remain useful?+
Prioritise decisions, practical information and achievements that genuinely affect teams.