Sales and negotiation
Expert leadershipStartups and digital venturesProduct experimentation practice

Preparing a sales meeting

Learn to gather context, assumptions, questions and a shared objective in the “Product experimentation practice” specialisation. This programme for startup and product teams asks you to produce a sales-meeting preparation sheet, then verify meeting prepared around the prospect's actual needs. At expert level, you will evaluate strategic scenarios, document uncertainty and transfer the method.

Estimated workload · 16 hr 3 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Sales-meeting preparation sheet · expert operating standard and decision scenarios — startup and product teams.

01

Assignment

evaluate a complex decision and document its governance while building a sales-meeting preparation sheet for startup and product teams

02

Learning case

Luma Relay — a commercial discussion being prepared responsibly

03

Expected evidence

meeting prepared around the prospect's actual needs

Final assessment: defend an evidence-based decision and make the approach transferable using the sales-meeting preparation sheet and the criterion meeting prepared around the prospect's actual needs. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

21 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.