Social media
OptimisationSmall businesses and compact teamsCross-team operating practice

Professional LinkedIn strategy

Learn to connect profile, expertise, posts and targeted conversations in the “Cross-team operating practice” specialisation. This programme for small business teams asks you to produce a LinkedIn professional presence plan, then verify qualified conversations initiated on LinkedIn. At advanced level, you will compare meaningful alternatives and improve an observed outcome.

Estimated workload · 12 hr 45 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build LinkedIn professional presence plan · comparative experiment and improvement report — small business teams.

01

Assignment

test two alternatives and correct the one producing friction while building a LinkedIn professional presence plan for small business teams

02

Learning case

Maison Cadence — an online community seeking useful conversations

03

Expected evidence

qualified conversations initiated on LinkedIn

Final assessment: demonstrate improvement through a controlled comparison using the LinkedIn professional presence plan and the criterion qualified conversations initiated on LinkedIn. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

16 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.