Social media
Practical implementationStartups and digital venturesProduct experimentation practice

Professional LinkedIn strategy

Learn to connect profile, expertise, posts and targeted conversations in the “Product experimentation practice” specialisation. This programme for startup and product teams asks you to produce a LinkedIn professional presence plan, then verify qualified conversations initiated on LinkedIn. At intermediate level, you will complete an entire professional workflow independently.

Estimated workload · 9 hr 57 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build LinkedIn professional presence plan · complete operational deliverable — startup and product teams.

01

Assignment

design and execute the complete workflow from start to finish while building a LinkedIn professional presence plan for startup and product teams

02

Learning case

Cobalt Lab — an online community seeking useful conversations

03

Expected evidence

qualified conversations initiated on LinkedIn

Final assessment: deliver a usable professional output and explain each production choice using the LinkedIn professional presence plan and the criterion qualified conversations initiated on LinkedIn. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

12 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.