Social media
FoundationsLocal shops and independent tradesLocal customer-facing practice

Professional LinkedIn strategy

Learn to connect profile, expertise, posts and targeted conversations in the “Local customer-facing practice” specialisation. This programme for local shops and tradespeople asks you to produce a LinkedIn professional presence plan, then verify qualified conversations initiated on LinkedIn. At beginner level, you will understand the essential concepts and complete a guided first professional task.

Estimated workload · 7 hr 9 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build LinkedIn professional presence plan · guided diagnostic and first working version — local shops and tradespeople.

01

Assignment

describe the situation and test one carefully scoped decision while building a LinkedIn professional presence plan for local shops and tradespeople

02

Learning case

Boutique des Tilleuls — an online community seeking useful conversations

03

Expected evidence

qualified conversations initiated on LinkedIn

Final assessment: explain the decision and deliver a correctly annotated first example using the LinkedIn professional presence plan and the criterion qualified conversations initiated on LinkedIn. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

8 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.