Media and public relations
Expert leadershipSmall businesses and compact teamsCross-team operating practice

Press release writing

Learn to write headline, news angle, verified fact, quote and contact in the “Cross-team operating practice” specialisation. This programme for small business teams asks you to produce a newsroom-ready press release, then verify newsworthy fact identifiable in the opening paragraph. At expert level, you will evaluate strategic scenarios, document uncertainty and transfer the method.

Estimated workload · 16 hr · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Newsroom-ready press release · expert operating standard and decision scenarios — small business teams.

01

Assignment

evaluate a complex decision and document its governance while building a newsroom-ready press release for small business teams

02

Learning case

Collectif Rivage — a story being prepared for relevant journalists

03

Expected evidence

newsworthy fact identifiable in the opening paragraph

Final assessment: defend an evidence-based decision and make the approach transferable using the newsroom-ready press release and the criterion newsworthy fact identifiable in the opening paragraph. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

21 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.