LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Newsroom-ready press release · expert operating standard and decision scenarios — startup and product teams.
Assignment
evaluate a complex decision and document its governance while building a newsroom-ready press release for startup and product teams
Learning case
Signal Pilot — a story being prepared for relevant journalists
Expected evidence
newsworthy fact identifiable in the opening paragraph
Final assessment: defend an evidence-based decision and make the approach transferable using the newsroom-ready press release and the criterion newsworthy fact identifiable in the opening paragraph. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
21 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.