LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Newsroom-ready press release · guided diagnostic and first working version — startup and product teams.
Assignment
describe the situation and test one carefully scoped decision while building a newsroom-ready press release for startup and product teams
Learning case
Signal Pilot — a story being prepared for relevant journalists
Expected evidence
newsworthy fact identifiable in the opening paragraph
Final assessment: explain the decision and deliver a correctly annotated first example using the newsroom-ready press release and the criterion newsworthy fact identifiable in the opening paragraph. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
9 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.