LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Newsroom-ready press release · complete operational deliverable — startup and product teams.
Assignment
design and execute the complete workflow from start to finish while building a newsroom-ready press release for startup and product teams
Learning case
Signal Pilot — a story being prepared for relevant journalists
Expected evidence
newsworthy fact identifiable in the opening paragraph
Final assessment: deliver a usable professional output and explain each production choice using the newsroom-ready press release and the criterion newsworthy fact identifiable in the opening paragraph. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
12 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.