Media and public relations
FoundationsIndependent professionals and freelancersIndependent specialist practice

Press release writing

Learn to write headline, news angle, verified fact, quote and contact in the “Independent specialist practice” specialisation. This programme for independent professionals asks you to produce a newsroom-ready press release, then verify newsworthy fact identifiable in the opening paragraph. At beginner level, you will understand the essential concepts and complete a guided first professional task.

Estimated workload · 7 hr 12 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Newsroom-ready press release · guided diagnostic and first working version — independent professionals.

01

Assignment

describe the situation and test one carefully scoped decision while building a newsroom-ready press release for independent professionals

02

Learning case

Cabinet Méridien — a story being prepared for relevant journalists

03

Expected evidence

newsworthy fact identifiable in the opening paragraph

Final assessment: explain the decision and deliver a correctly annotated first example using the newsroom-ready press release and the criterion newsworthy fact identifiable in the opening paragraph. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

8 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.