LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Newsroom-ready press release · comparative experiment and improvement report — local shops and tradespeople.
Assignment
test two alternatives and correct the one producing friction while building a newsroom-ready press release for local shops and tradespeople
Learning case
Comptoir des Halles — a story being prepared for relevant journalists
Expected evidence
newsworthy fact identifiable in the opening paragraph
Final assessment: demonstrate improvement through a controlled comparison using the newsroom-ready press release and the criterion newsworthy fact identifiable in the opening paragraph. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
15 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.