Media and public relations
Practical implementationSmall businesses and compact teamsCross-team operating practice

Press release writing

Learn to write headline, news angle, verified fact, quote and contact in the “Cross-team operating practice” specialisation. This programme for small business teams asks you to produce a newsroom-ready press release, then verify newsworthy fact identifiable in the opening paragraph. At intermediate level, you will complete an entire professional workflow independently.

Estimated workload · 10 hr · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Newsroom-ready press release · complete operational deliverable — small business teams.

01

Assignment

design and execute the complete workflow from start to finish while building a newsroom-ready press release for small business teams

02

Learning case

Collectif Rivage — a story being prepared for relevant journalists

03

Expected evidence

newsworthy fact identifiable in the opening paragraph

Final assessment: deliver a usable professional output and explain each production choice using the newsroom-ready press release and the criterion newsworthy fact identifiable in the opening paragraph. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

12 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.