LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Search-intent map · guided diagnostic and first working version — local shops and tradespeople.
Assignment
describe the situation and test one carefully scoped decision while building a search-intent map for local shops and tradespeople
Learning case
Maison du Beffroi — a website being aligned with genuine search intent
Expected evidence
queries linked to genuinely actionable search intent
Final assessment: explain the decision and deliver a correctly annotated first example using the search-intent map and the criterion queries linked to genuinely actionable search intent. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
8 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.