LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Search-intent map · comparative experiment and improvement report — local shops and tradespeople.
Assignment
test two alternatives and correct the one producing friction while building a search-intent map for local shops and tradespeople
Learning case
Maison du Beffroi — a website being aligned with genuine search intent
Expected evidence
queries linked to genuinely actionable search intent
Final assessment: demonstrate improvement through a controlled comparison using the search-intent map and the criterion queries linked to genuinely actionable search intent. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
15 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.