Practical implementationLocal shops and independent tradesLocal customer-facing practice

Search-intent research

Learn to classify queries, user needs, current results and conversion in the “Local customer-facing practice” specialisation. This programme for local shops and tradespeople asks you to produce a search-intent map, then verify queries linked to genuinely actionable search intent. At intermediate level, you will complete an entire professional workflow independently.

Estimated workload · 9 hr 39 min · including workshops8 modules · 24 lessonsCompletion certificate

01Scope the professional assignment: search-intent map3 lessons · 70 min0/3

02Gather the required evidence: search-intent map3 lessons · 77 min0/3

03Design the complete workflow: search-intent map3 lessons · 67 min0/3

04Produce an operational version: search-intent map3 lessons · 74 min0/3

05Put the output into real use: search-intent map3 lessons · 73 min0/3

06Check quality and operational limits: search-intent map3 lessons · 71 min0/3

07Improve through user feedback: search-intent map3 lessons · 70 min0/3

08Deliver and transfer the workflow: search-intent map3 lessons · 77 min0/3

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Search-intent map · complete operational deliverable — local shops and tradespeople.

Assignment

design and execute the complete workflow from start to finish while building a search-intent map for local shops and tradespeople

Learning case

Maison du Beffroi — a website being aligned with genuine search intent

Expected evidence

queries linked to genuinely actionable search intent

Final assessment: deliver a usable professional output and explain each production choice using the search-intent map and the criterion queries linked to genuinely actionable search intent. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

Your working template

A blank template and completed example to download in every lesson.

How your work will be assessed

Four explicit checks before completing your work.

Varied activities

11 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.