OptimisationStartups and digital venturesProduct experimentation practice

Search-intent research

Learn to classify queries, user needs, current results and conversion in the “Product experimentation practice” specialisation. This programme for startup and product teams asks you to produce a search-intent map, then verify queries linked to genuinely actionable search intent. At advanced level, you will compare meaningful alternatives and improve an observed outcome.

Estimated workload · 12 hr 51 min · including workshops8 modules · 24 lessonsCompletion certificate

01Establish the baseline: search-intent map3 lessons · 94 min0/3

02Define a testable hypothesis: search-intent map3 lessons · 101 min0/3

03Segment comparable cases: search-intent map3 lessons · 91 min0/3

04Build two controlled alternatives: search-intent map3 lessons · 98 min0/3

05Run the experiment: search-intent map3 lessons · 97 min0/3

06Interpret the observed difference: search-intent map3 lessons · 95 min0/3

07Correct the main friction: search-intent map3 lessons · 94 min0/3

08Document and reuse the learning: search-intent map3 lessons · 101 min0/3

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Search-intent map · comparative experiment and improvement report — startup and product teams.

Assignment

test two alternatives and correct the one producing friction while building a search-intent map for startup and product teams

Learning case

Delta Studio — a website being aligned with genuine search intent

Expected evidence

queries linked to genuinely actionable search intent

Final assessment: demonstrate improvement through a controlled comparison using the search-intent map and the criterion queries linked to genuinely actionable search intent. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

Your working template

A blank template and completed example to download in every lesson.

How your work will be assessed

Four explicit checks before completing your work.

Varied activities

16 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.