LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Starter Google Ads campaign · comparative experiment and improvement report — small business teams.
Assignment
test two alternatives and correct the one producing friction while building a starter Google Ads campaign for small business teams
Learning case
Société Résonance — an advertising budget requiring clear decision rules
Expected evidence
cost per genuinely actionable enquiry
Final assessment: demonstrate improvement through a controlled comparison using the starter Google Ads campaign and the criterion cost per genuinely actionable enquiry. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
16 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.