LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Starter Google Ads campaign · expert operating standard and decision scenarios — independent professionals.
Assignment
evaluate a complex decision and document its governance while building a starter Google Ads campaign for independent professionals
Learning case
Atelier Sonate — an advertising budget requiring clear decision rules
Expected evidence
cost per genuinely actionable enquiry
Final assessment: defend an evidence-based decision and make the approach transferable using the starter Google Ads campaign and the criterion cost per genuinely actionable enquiry. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
20 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.