LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Starter Google Ads campaign · guided diagnostic and first working version — startup and product teams.
Assignment
describe the situation and test one carefully scoped decision while building a starter Google Ads campaign for startup and product teams
Learning case
Mistral Desk — an advertising budget requiring clear decision rules
Expected evidence
cost per genuinely actionable enquiry
Final assessment: explain the decision and deliver a correctly annotated first example using the starter Google Ads campaign and the criterion cost per genuinely actionable enquiry. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
9 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.