LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Starter Google Ads campaign · complete operational deliverable — startup and product teams.
Assignment
design and execute the complete workflow from start to finish while building a starter Google Ads campaign for startup and product teams
Learning case
Mistral Desk — an advertising budget requiring clear decision rules
Expected evidence
cost per genuinely actionable enquiry
Final assessment: deliver a usable professional output and explain each production choice using the starter Google Ads campaign and the criterion cost per genuinely actionable enquiry. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
12 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.