OptimisationLocal shops and independent tradesLocal customer-facing practice

First Google Ads campaign

Learn to define intent, ad copy, budget and landing page in the “Local customer-facing practice” specialisation. This programme for local shops and tradespeople asks you to produce a starter Google Ads campaign, then verify cost per genuinely actionable enquiry. At advanced level, you will compare meaningful alternatives and improve an observed outcome.

Estimated workload · 12 hr 24 min · including workshops8 modules · 24 lessonsCompletion certificate

01Establish the baseline: starter Google Ads campaign3 lessons · 94 min0/3

02Define a testable hypothesis: starter Google Ads campaign3 lessons · 92 min0/3

03Segment comparable cases: starter Google Ads campaign3 lessons · 91 min0/3

04Build two controlled alternatives: starter Google Ads campaign3 lessons · 98 min0/3

05Run the experiment: starter Google Ads campaign3 lessons · 88 min0/3

06Interpret the observed difference: starter Google Ads campaign3 lessons · 95 min0/3

07Correct the main friction: starter Google Ads campaign3 lessons · 94 min0/3

08Document and reuse the learning: starter Google Ads campaign3 lessons · 92 min0/3

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Starter Google Ads campaign · comparative experiment and improvement report — local shops and tradespeople.

Assignment

test two alternatives and correct the one producing friction while building a starter Google Ads campaign for local shops and tradespeople

Learning case

Atelier Saint-Pierre — an advertising budget requiring clear decision rules

Expected evidence

cost per genuinely actionable enquiry

Final assessment: demonstrate improvement through a controlled comparison using the starter Google Ads campaign and the criterion cost per genuinely actionable enquiry. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

Your working template

A blank template and completed example to download in every lesson.

How your work will be assessed

Four explicit checks before completing your work.

Varied activities

15 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.