Practical implementationNon-profits and local organisationsCommunity-impact practice

First Google Ads campaign

Learn to define intent, ad copy, budget and landing page in the “Community-impact practice” specialisation. This programme for non-profits and community organisations asks you to produce a starter Google Ads campaign, then verify cost per genuinely actionable enquiry. At intermediate level, you will complete an entire professional workflow independently.

Estimated workload · 9 hr 36 min · including workshops8 modules · 24 lessonsCompletion certificate

01Scope the professional assignment: starter Google Ads campaign3 lessons · 73 min0/3

02Gather the required evidence: starter Google Ads campaign3 lessons · 71 min0/3

03Design the complete workflow: starter Google Ads campaign3 lessons · 70 min0/3

04Produce an operational version: starter Google Ads campaign3 lessons · 77 min0/3

05Put the output into real use: starter Google Ads campaign3 lessons · 67 min0/3

06Check quality and operational limits: starter Google Ads campaign3 lessons · 74 min0/3

07Improve through user feedback: starter Google Ads campaign3 lessons · 73 min0/3

08Deliver and transfer the workflow: starter Google Ads campaign3 lessons · 71 min0/3

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Starter Google Ads campaign · complete operational deliverable — non-profits and community organisations.

Assignment

design and execute the complete workflow from start to finish while building a starter Google Ads campaign for non-profits and community organisations

Learning case

Maison des Solidarités — an advertising budget requiring clear decision rules

Expected evidence

cost per genuinely actionable enquiry

Final assessment: deliver a usable professional output and explain each production choice using the starter Google Ads campaign and the criterion cost per genuinely actionable enquiry. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

Your working template

A blank template and completed example to download in every lesson.

How your work will be assessed

Four explicit checks before completing your work.

Varied activities

11 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.