Brand and identity
Expert leadershipStartups and digital venturesProduct experimentation practice

Brand promise

Learn to connect a distinct benefit, specific audience and proof in the “Product experimentation practice” specialisation. This programme for startup and product teams asks you to produce a verifiable brand promise, then verify promise understood and trusted by the audience. At expert level, you will evaluate strategic scenarios, document uncertainty and transfer the method.

Estimated workload · 16 hr · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Verifiable brand promise · expert operating standard and decision scenarios — startup and product teams.

01

Assignment

evaluate a complex decision and document its governance while building a verifiable brand promise for startup and product teams

02

Learning case

Cobalt Lab — a brand experience being clarified

03

Expected evidence

promise understood and trusted by the audience

Final assessment: defend an evidence-based decision and make the approach transferable using the verifiable brand promise and the criterion promise understood and trusted by the audience. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

21 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.