LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Verifiable brand promise · complete operational deliverable — startup and product teams.
Assignment
design and execute the complete workflow from start to finish while building a verifiable brand promise for startup and product teams
Learning case
Cobalt Lab — a brand experience being clarified
Expected evidence
promise understood and trusted by the audience
Final assessment: deliver a usable professional output and explain each production choice using the verifiable brand promise and the criterion promise understood and trusted by the audience. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
12 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.