LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Inbound acquisition journey · expert operating standard and decision scenarios — local shops and tradespeople.
Assignment
evaluate a complex decision and document its governance while building a inbound acquisition journey for local shops and tradespeople
Learning case
Atelier du Canal — a digital acquisition journey being improved
Expected evidence
qualified enquiries generated by content
Final assessment: defend an evidence-based decision and make the approach transferable using the inbound acquisition journey and the criterion qualified enquiries generated by content. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
20 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.