LEARN · PRODUCE · PROVE
A programme built around a professional outcome.
Start from your situation, practise a professional operation and build Inbound acquisition journey · guided diagnostic and first working version — independent professionals.
Assignment
describe the situation and test one carefully scoped decision while building a inbound acquisition journey for independent professionals
Learning case
Studio Alizé — a digital acquisition journey being improved
Expected evidence
qualified enquiries generated by content
Final assessment: explain the decision and deliver a correctly annotated first example using the inbound acquisition journey and the criterion qualified enquiries generated by content. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.
Your working template
A blank template and completed example to download in every lesson.
How your work will be assessed
Four explicit checks before completing your work.
Varied activities
8 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.