Practical implementationLocal shops and independent tradesLocal customer-facing practice

Inbound marketing strategy

Learn to connect search intent, useful content, proof and enquiry in the “Local customer-facing practice” specialisation. This programme for local shops and tradespeople asks you to produce a inbound acquisition journey, then verify qualified enquiries generated by content. At intermediate level, you will complete an entire professional workflow independently.

Estimated workload · 9 hr 39 min · including workshops8 modules · 24 lessonsCompletion certificate

01Scope the professional assignment: inbound acquisition journey3 lessons · 70 min0/3

02Gather the required evidence: inbound acquisition journey3 lessons · 77 min0/3

03Design the complete workflow: inbound acquisition journey3 lessons · 67 min0/3

04Produce an operational version: inbound acquisition journey3 lessons · 74 min0/3

05Put the output into real use: inbound acquisition journey3 lessons · 73 min0/3

06Check quality and operational limits: inbound acquisition journey3 lessons · 71 min0/3

07Improve through user feedback: inbound acquisition journey3 lessons · 70 min0/3

08Deliver and transfer the workflow: inbound acquisition journey3 lessons · 77 min0/3

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Inbound acquisition journey · complete operational deliverable — local shops and tradespeople.

Assignment

design and execute the complete workflow from start to finish while building a inbound acquisition journey for local shops and tradespeople

Learning case

Atelier du Canal — a digital acquisition journey being improved

Expected evidence

qualified enquiries generated by content

Final assessment: deliver a usable professional output and explain each production choice using the inbound acquisition journey and the criterion qualified enquiries generated by content. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

Your working template

A blank template and completed example to download in every lesson.

How your work will be assessed

Four explicit checks before completing your work.

Varied activities

11 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.