Practical implementationStartups and digital venturesProduct experimentation practice

Business idea validation

Learn to test the problem, audience, alternatives and willingness to buy in the “Product experimentation practice” specialisation. This programme for startup and product teams asks you to produce a business-idea validation file, then verify interviews confirming a genuinely important problem. At intermediate level, you will complete an entire professional workflow independently.

Estimated workload · 10 hr 3 min · including workshops8 modules · 24 lessonsCompletion certificate

01Scope the professional assignment: business-idea validation file3 lessons · 73 min0/3

02Gather the required evidence: business-idea validation file3 lessons · 80 min0/3

03Design the complete workflow: business-idea validation file3 lessons · 70 min0/3

04Produce an operational version: business-idea validation file3 lessons · 77 min0/3

05Put the output into real use: business-idea validation file3 lessons · 76 min0/3

06Check quality and operational limits: business-idea validation file3 lessons · 74 min0/3

07Improve through user feedback: business-idea validation file3 lessons · 73 min0/3

08Deliver and transfer the workflow: business-idea validation file3 lessons · 80 min0/3

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Business-idea validation file · complete operational deliverable — startup and product teams.

Assignment

design and execute the complete workflow from start to finish while building a business-idea validation file for startup and product teams

Learning case

Luma Relay — a business idea being tested against real customers

Expected evidence

interviews confirming a genuinely important problem

Final assessment: deliver a usable professional output and explain each production choice using the business-idea validation file and the criterion interviews confirming a genuinely important problem. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

Your working template

A blank template and completed example to download in every lesson.

How your work will be assessed

Four explicit checks before completing your work.

Varied activities

12 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.