Starting a business
OptimisationStartups and digital venturesProduct experimentation practice

Business idea validation

Learn to test the problem, audience, alternatives and willingness to buy in the “Product experimentation practice” specialisation. This programme for startup and product teams asks you to produce a business-idea validation file, then verify interviews confirming a genuinely important problem. At advanced level, you will compare meaningful alternatives and improve an observed outcome.

Estimated workload · 12 hr 51 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Business-idea validation file · comparative experiment and improvement report — startup and product teams.

01

Assignment

test two alternatives and correct the one producing friction while building a business-idea validation file for startup and product teams

02

Learning case

Luma Relay — a business idea being tested against real customers

03

Expected evidence

interviews confirming a genuinely important problem

Final assessment: demonstrate improvement through a controlled comparison using the business-idea validation file and the criterion interviews confirming a genuinely important problem. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

16 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.