Communication strategy
OptimisationSmall businesses and compact teamsCross-team operating practice

Communication platform

Learn to connect promise, proof, tone and audiences in one matrix in the “Cross-team operating practice” specialisation. This programme for small business teams asks you to produce a structured messaging platform, then verify messages understood without clarification. At advanced level, you will compare meaningful alternatives and improve an observed outcome.

Estimated workload · 12 hr 45 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Structured messaging platform · comparative experiment and improvement report — small business teams.

01

Assignment

test two alternatives and correct the one producing friction while building a structured messaging platform for small business teams

02

Learning case

Collectif Trame — a communication strategy being rebuilt

03

Expected evidence

messages understood without clarification

Final assessment: demonstrate improvement through a controlled comparison using the structured messaging platform and the criterion messages understood without clarification. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

16 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.