Communication strategy
FoundationsStartups and digital venturesProduct experimentation practice

Communication platform

Learn to connect promise, proof, tone and audiences in one matrix in the “Product experimentation practice” specialisation. This programme for startup and product teams asks you to produce a structured messaging platform, then verify messages understood without clarification. At beginner level, you will understand the essential concepts and complete a guided first professional task.

Estimated workload · 7 hr 33 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Structured messaging platform · guided diagnostic and first working version — startup and product teams.

01

Assignment

describe the situation and test one carefully scoped decision while building a structured messaging platform for startup and product teams

02

Learning case

Beacon Loop — a communication strategy being rebuilt

03

Expected evidence

messages understood without clarification

Final assessment: explain the decision and deliver a correctly annotated first example using the structured messaging platform and the criterion messages understood without clarification. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

9 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.