Communication strategy
OptimisationLocal shops and independent tradesLocal customer-facing practice

Communication platform

Learn to connect promise, proof, tone and audiences in one matrix in the “Local customer-facing practice” specialisation. This programme for local shops and tradespeople asks you to produce a structured messaging platform, then verify messages understood without clarification. At advanced level, you will compare meaningful alternatives and improve an observed outcome.

Estimated workload · 12 hr 21 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Structured messaging platform · comparative experiment and improvement report — local shops and tradespeople.

01

Assignment

test two alternatives and correct the one producing friction while building a structured messaging platform for local shops and tradespeople

02

Learning case

Boutique du Faubourg — a communication strategy being rebuilt

03

Expected evidence

messages understood without clarification

Final assessment: demonstrate improvement through a controlled comparison using the structured messaging platform and the criterion messages understood without clarification. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

15 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.