Practical implementationLocal shops and independent tradesLocal customer-facing practice

Communication platform

Learn to connect promise, proof, tone and audiences in one matrix in the “Local customer-facing practice” specialisation. This programme for local shops and tradespeople asks you to produce a structured messaging platform, then verify messages understood without clarification. At intermediate level, you will complete an entire professional workflow independently.

Estimated workload · 9 hr 33 min · including workshops8 modules · 24 lessonsCompletion certificate

01Scope the professional assignment: structured messaging platform3 lessons · 67 min0/3

02Gather the required evidence: structured messaging platform3 lessons · 74 min0/3

03Design the complete workflow: structured messaging platform3 lessons · 73 min0/3

04Produce an operational version: structured messaging platform3 lessons · 71 min0/3

05Put the output into real use: structured messaging platform3 lessons · 70 min0/3

06Check quality and operational limits: structured messaging platform3 lessons · 77 min0/3

07Improve through user feedback: structured messaging platform3 lessons · 67 min0/3

08Deliver and transfer the workflow: structured messaging platform3 lessons · 74 min0/3

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Structured messaging platform · complete operational deliverable — local shops and tradespeople.

Assignment

design and execute the complete workflow from start to finish while building a structured messaging platform for local shops and tradespeople

Learning case

Boutique du Faubourg — a communication strategy being rebuilt

Expected evidence

messages understood without clarification

Final assessment: deliver a usable professional output and explain each production choice using the structured messaging platform and the criterion messages understood without clarification. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

Your working template

A blank template and completed example to download in every lesson.

How your work will be assessed

Four explicit checks before completing your work.

Varied activities

11 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.