Customer acquisition
Expert leadershipIndependent professionals and freelancersIndependent specialist practice

Priority prospect targeting

Learn to score need, fit, urgency and purchasing ability in the “Independent specialist practice” specialisation. This programme for independent professionals asks you to produce a prioritised prospect list, then verify prospects matching the intended customer profile. At expert level, you will evaluate strategic scenarios, document uncertainty and transfer the method.

Estimated workload · 15 hr 33 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Prioritised prospect list · expert operating standard and decision scenarios — independent professionals.

01

Assignment

evaluate a complex decision and document its governance while building a prioritised prospect list for independent professionals

02

Learning case

Cabinet Méridien — a prospecting process becoming more selective

03

Expected evidence

prospects matching the intended customer profile

Final assessment: defend an evidence-based decision and make the approach transferable using the prioritised prospect list and the criterion prospects matching the intended customer profile. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

20 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.