Customer acquisition
FoundationsStartups and digital venturesProduct experimentation practice

Priority prospect targeting

Learn to score need, fit, urgency and purchasing ability in the “Product experimentation practice” specialisation. This programme for startup and product teams asks you to produce a prioritised prospect list, then verify prospects matching the intended customer profile. At beginner level, you will understand the essential concepts and complete a guided first professional task.

Estimated workload · 7 hr 33 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Prioritised prospect list · guided diagnostic and first working version — startup and product teams.

01

Assignment

describe the situation and test one carefully scoped decision while building a prioritised prospect list for startup and product teams

02

Learning case

Signal Pilot — a prospecting process becoming more selective

03

Expected evidence

prospects matching the intended customer profile

Final assessment: explain the decision and deliver a correctly annotated first example using the prioritised prospect list and the criterion prospects matching the intended customer profile. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

9 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.