Customer acquisition
FoundationsLocal shops and independent tradesLocal customer-facing practice

Priority prospect targeting

Learn to score need, fit, urgency and purchasing ability in the “Local customer-facing practice” specialisation. This programme for local shops and tradespeople asks you to produce a prioritised prospect list, then verify prospects matching the intended customer profile. At beginner level, you will understand the essential concepts and complete a guided first professional task.

Estimated workload · 7 hr 9 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Prioritised prospect list · guided diagnostic and first working version — local shops and tradespeople.

01

Assignment

describe the situation and test one carefully scoped decision while building a prioritised prospect list for local shops and tradespeople

02

Learning case

Comptoir des Halles — a prospecting process becoming more selective

03

Expected evidence

prospects matching the intended customer profile

Final assessment: explain the decision and deliver a correctly annotated first example using the prioritised prospect list and the criterion prospects matching the intended customer profile. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

8 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.