Customer acquisition
OptimisationLocal shops and independent tradesLocal customer-facing practice

Priority prospect targeting

Learn to score need, fit, urgency and purchasing ability in the “Local customer-facing practice” specialisation. This programme for local shops and tradespeople asks you to produce a prioritised prospect list, then verify prospects matching the intended customer profile. At advanced level, you will compare meaningful alternatives and improve an observed outcome.

Estimated workload · 12 hr 21 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Prioritised prospect list · comparative experiment and improvement report — local shops and tradespeople.

01

Assignment

test two alternatives and correct the one producing friction while building a prioritised prospect list for local shops and tradespeople

02

Learning case

Comptoir des Halles — a prospecting process becoming more selective

03

Expected evidence

prospects matching the intended customer profile

Final assessment: demonstrate improvement through a controlled comparison using the prioritised prospect list and the criterion prospects matching the intended customer profile. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

15 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.