Customer acquisition
Practical implementationSmall businesses and compact teamsCross-team operating practice

Priority prospect targeting

Learn to score need, fit, urgency and purchasing ability in the “Cross-team operating practice” specialisation. This programme for small business teams asks you to produce a prioritised prospect list, then verify prospects matching the intended customer profile. At intermediate level, you will complete an entire professional workflow independently.

Estimated workload · 9 hr 57 min · including workshops8 modules · 24 lessonsCompletion certificate

LEARN · PRODUCE · PROVE

A programme built around a professional outcome.

Start from your situation, practise a professional operation and build Prioritised prospect list · complete operational deliverable — small business teams.

01

Assignment

design and execute the complete workflow from start to finish while building a prioritised prospect list for small business teams

02

Learning case

Collectif Rivage — a prospecting process becoming more selective

03

Expected evidence

prospects matching the intended customer profile

Final assessment: deliver a usable professional output and explain each production choice using the prioritised prospect list and the criterion prospects matching the intended customer profile. The certificate confirms programme completion; it is not a state-recognised qualification or CPF certification.

04

Your working template

A blank template and completed example to download in every lesson.

05

How your work will be assessed

Four explicit checks before completing your work.

06

Varied activities

12 workshop minutes in the first lesson, followed by audits, simulations, comparisons, calculations and decisions according to the subject.