FREE ARSENAL COURSE · INTERACTIVE COURSE
Earn visibility in the media
Turn a business update into a story a journalist can use.
ARSENAL COURSE SPACE
Your working course
Move forward step by step. Your answers and progress remain saved on this device.
01 · Starting diagnosis
Prepare your starting point
Answer briefly. These answers will help you adapt each decision to your business.
The media do not cover a company simply because it wants visibility. They select information relevant to their audience, supported by a clear angle, verifiable facts and an available spokesperson. This course teaches you to prepare that journalistic material.
WORKBOOK
Complete all seven stages to unlock the full workbook.
PRODUCTION KIT INCLUDED
What you will actually have completed.
Work inside the online course, validate the final project, then download the professional workbook for meetings, notes and approvals.
- Angle matrix
- Target media list
- Press release
- Pitch email
- Follow-up sequence
600 PLAYBOOKS · TEMPLATES · EXAMPLES · AI ASSISTANT
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